Creating a blog for your products is a great way to reach your target audience and promote interaction. It can be used as a leverage to convert potential customers into buyers through optimized content while also building a connection with them. It allows you to tackle certain issues that your target readers are concerned with and provide your input, solutions, or new perspectives.
So, is your blog producing results? It is one thing to get a heap amount of traffic but it is another thing to convert that traffic into buyers or subscribers. What can you do to easily make visitors do what you want them to do when they visit your blog?
The very first thing you need to start with is to clearly define what you want to attain from your visitors so that you would know exactly what you want them to do. Are you building an email list, selling products, or getting information? If so, then make it clear and start from there.
Once you know what you want to get, then all you need now is to clearly guide your visitors to that action. This is where a lot of blog owners get it wrong. They write amazing pieces of content but fail to draw out a clear pathway on what they want because they are not aware that their readers are just waiting for them to provide that all important next step. Giving a clear and concise call to action is what separates a good post from a great post that converts.
What is the Purpose of Your Call to Action?
A call to action is more than a mere phrase that tells people what to do. It helps your content push people towards a decision to act or not. The purpose is not just to make someone click, or sign up but to show them the benefit of making that particular action.
It also makes it easier for your visitors to realize the benefits and advantages of building a connection with you via your blog. It helps in easing their concerns which is essential in their decision to invest in your services or products.
So, how do you effectively incorporate calls to action into your blog?
With the information and technology available right now, there are numerous ways to take your readers to the next level using your calls to action. Some incorporate them in blog posts which can serve as a navigation tool while also offering content while others place it before or after the post using an interesting phrase or sentence.
A majority of blogs these days operate under the WordPress platform mainly because of the flexibility and freedom that can be done with it. Numerous plugins make it easier for bloggers to do certain tasks without the need for manual coding. You can even find plugins that helps you incorporate effective calls to action in your blog posts.
Lastly, incorporating a great call to action will make all the difference for your blog. Supercharge your blog posts with effective calls to action that emphasizes value and see your conversions hit the roof. Remember, it’s all about telling people what to do.
Do you have your own way of making calls-to-action that convert? Or a unique way to boost your blog posts? I’d like to hear from you!